into the unknown
into relevance
into what's next
atopos means "belonging to no place" – we guide brands to the frontier of what’s next through immersive tech, virtual worlds, and digital storytelling
we are a consulting agency and production house based in Milan, with years of experience at the intersection of creativity and technology
with a business-driven mindset and expertise in virtual realms, we help brands grow audiences in experiential spaces where innovation meets culture
our mission
is to connect brands with the ever-changing worlds of digital expression, crafting journeys from business goals to experiences that inspire next-gen communities
our vision
is to become pioneers of the immersive content era by connecting people with companies through what we know best: charting culture’s blind spots
strategic consulting
definition of go-to-market strategies & long-term roadmaps for gaming initiativestraining and education
creation of workshops and educational materials to guide brands through a fast-paced industryconcept creation
conception of creative engagement formats, leveraging innovative storytellingdevelopment
development and launch of tech solutions, immersive experiences, and groundbreaking digital formats
strategic consulting
we offer brands and institutions a wide array of services to help them comprehend the structure and dynamics of virtual worlds and make informed decisions on how to best enter them
selection of the ideal platform in line with the brand’s objectives, audience, and reach goals
economic forecast of the project’s costs and revenues
benchmarking & competitive analysis
market opportunities’ evaluation and strategic planning for each of the project’s phases
selection of amplification strategies
creative concept design
we guide our clients through the creative process, aiming to define a long-term roadmap built on the key opportunities identified during the consulting phase
creation of captivating formats and storytelling to drive awareness, engagement, and conversion. we deliver highly customizable, modular experiences that give brands the flexibility to grow at their own pace
development of marketing and communication plans, leveraging our vast network of partners and content creators to build impactful amplification campaigns
production of high-quality mood boards and concept art to establish the project’s visual identity
project development & deploy
we manage the full development lifecycle, transforming initial ideas into fully realized projects with precision, creativity, and attention to every stage of the process
definition of detailed project development roadmaps to ensure that deadlines and milestones are met accordingly to plans
development of engagement projects on multiple social gaming platforms, from the creation of the virtual environment, gameplay, and game mechanics to 3D modelling of branded characters
structuring and implementation of virtual gaming’s native communication tools to support brands’ direct interactions with their communities
performance BI & tracking
we deliver tracking and business intelligence solutions that decode user behaviour, campaign performance, and platform dynamics, helping brands grow meaningful presence in virtual worlds
in-depth analysis of activations’ performance by leveraging dedicated tracking tools
active community listening – after deployment, we keep in touch with the userbase inside our experiences to monitor community sentiment and pick-up feedback for improvement
creation of comprehensive reports highlighting activations’ KPIs and key takeaways
corporate training & education
we propose an educational approach to virtual worlds, offering brands and institutions structured training courses to facilitate the understanding of a rapidly changing industry
full employee training programs
educational workshops
production of editorial content (infographics, white papers, research papers) on related topics
lectures, webinars, and conferences
but what are our actual solutions?
social gaming experiences
we develop entertaining engagement formats inside the best social gaming worlds. we are platform agnostic, being able to build experiences on Roblox, Fortnite, Minecraft, as well as custom proprietary solutions using Unreal Engine and Unity
VR & AR activations
we work with extended reality technologies to deliver immersive and interactive experiences designed to engage users in a virtual or augmented environment. these activations range from AR-driven marketing campaigns to educational programs that use VR for real-life simulations
generative AI & creative intelligence
we harness the power of generative AI to accelerate ideation, expand creative possibilities, and unlock new formats for storytelling and engagement – enabling brands to scale creativity and stay ahead in a fast-shifting digital world
CGI and video production
we create high-quality visual content tailored to the gaming and entertainment industry. this includes developing cinematic trailers, in-game animations, and cutscenes using advanced CGI techniques, alongside live-action video content for promotional and marketing purposes
